Colne Dental Care have been a valued Orbital client for over 17 years. Following a recent brand refresh, we worked closely with the practice to roll out their new softer, boutique-style identity across the business, ensuring it reflected the welcoming, professional environment they have created for their patients.
A rebrand is about much more than a new logo. Making a brand work consistently across every customer touchpoint is where the real value lies. Using the refreshed identity, we applied the new branding across a wide range of materials including a new website and mini brochure, external and internal signage, pavement signage and an external flag, alongside day-to-day patient touchpoints such as appointment cards, business cards, folders, posters, review cards and branded pens.
By ensuring every element worked together, both online and offline, we created a cohesive brand experience throughout the practice. When branding feels disconnected, it can become harder to build trust, create recognition and stand out from competitors. Consistency helps patients instantly recognise the practice and reinforces the high standard of care they can expect.
The result is a professional, unified brand identity that reflects the quality of the Colne Dental Care team and ensures the practice looks every bit as professional as the service it provides. Having supported Colne Dental Care for over 17 years, this latest project demonstrates how branding can evolve over time whilst maintaining the trust and recognition built with patients over many years.
